Who We Are: The Story of 38
- 38 Designs
- Mar 22
- 2 min read
Introduction: The Birth of 38
In a world of fast trends and mass production, 38 was born out of a passion for unique, handcrafted creations. Founded in 2020 by Misan, a designer who started creating custom pieces during the lockdown in Lagos, Nigeria, 38 is more than just a brand—it’s a creative movement. What began as a personal artistic pursuit soon grew into a community-driven collective, pushing the boundaries of wearable art.
From Lagos to Canada: 38’s Journey
Misan’s journey with 38 took a major turn in 2021, when he moved to Canada, bringing his vision of custom pieces and hand-painted denim to a new audience. By 2022, he started selling his pieces in Vancouver, where the local creative scene embraced his innovative approach to design.
2024: The Birth of the 38 Team & Our First Major Event
While 38 began as a solo endeavor, 2024 marked the official formation of the 38 team, solidifying its place as a Toronto-based creative collective. The team’s first major event, the 38 Exhibit at STACKT Market, showcased the talent of local artists and brought the city’s creative community together.
This groundbreaking exhibition featured:
Artistnile, a prominent Toronto-based creative known for pushing artistic boundaries.
Burkencrocs, whose captivating caricatures added a unique element to the showcase.
A mix of visual art, live performances, and interactive experiences, bridging custom pieces, art, and music into one immersive event.
Beyond Custom Pieces: The 38 Scavenger Hunt
Before the success of the 38 Exhibit, Misan and collaborators hosted the 38 Scavenger Hunt, an experiential event that fused art, exploration, and community engagement. This initiative introduced the brand to new audiences and reinforced its mission of fostering creative expression beyond just clothing.
What 38 Stands For
At its core, 38 is more than just a brand—it’s a movement. We are dedicated to:
Custom Pieces: From hand-painted denim pants to personalized designs, every piece we create is a one-of-a-kind statement.
Creative Collaboration: Partnering with local artists, musicians, and designers to build a supportive creative community.
Experiential Events: Hosting exhibitions, scavenger hunts, and immersive pop-ups that bring people together through art and custom designs.
Why Choose 38?
If you’re looking for custom-painted jeans, unique hand-painted denim, and one-of-a-kind pieces that tell a story, 38 is the place to be. Every item we produce is crafted with intention, designed to break the mold of conventional design and embrace individuality.
Join the Movement
38 is just getting started. Whether you’re an artist looking to collaborate, a creative enthusiast searching for wearable art, or someone who values creativity over conformity, we invite you to be part of our journey.
Follow us, explore our latest collections, and stay tuned for upcoming events as we continue to make our mark in Toronto and beyond.
Discover the world of 38 today.
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